We are looking for a qualified Marketing Specialist to join our team. You will lead our marketing efforts using new media and digital tools.

Responsibilities

· Analyze brand positioning and consumer insights

· Shape and communicate our vision and mission

· Translate brand elements into plans and go-to-market strategies

· Establish performance specifications, cost and price parameters,

· market applications and sales estimates

· Measure and report the performance of all marketing campaigns, and

· assess ROI and KPIs

· Monitor market trends, research consumer markets, and competitors

· activities

· Oversee new and ongoing marketing and advertising activities

· Monitor consumer reactions and campaign KPIs.

· Devise innovative growth strategies.

· Lead the creative development to motivate the target audience to “take action.”

· Ensures all correspondence, materials, presentations, and proposals seen by prospective and existing clients are error-free, of the highest quality, and relevant to the client’s business challenges.

· Communicates findings, insights, and recommendations in a clear compelling manner in written, oral, and presentation forms.

· Understands the critical nature of and oversees backup and archiving of key client deliverables, credentials, and case histories.

· Recognizes the critical importance of documenting work.