Job Summary. 

Executing the most influential annual marketing and communication plans. Involved in developing marketing campaigns to promote a service, product, event or campaign. 

Job Responsibilities

Principal Accountabilities

– Manage online/offline acquisition activities and manage various online acquisition channels.

– Develop social media activities and strategies to increase the brand awareness

– Manage the relationship with partners, monitor the performance and control the marketing spending and ROI on partner side.

– Identify and source new acquisition channels

– Optimize all relevant acquisition journeys to ensure the ROI is being achieved

– Set a different acquisition campaign on selected channels to increase the visibility

– Manage sponsorship and related marketing efforts

– Assist in other ad-hoc tasks as assigned by supervisor

– Monitoring campaigns, pacing and optimization

– Building your communication skills through strong relationships within the organisation and agency partners

– Assist with one off tasks on an as-need basis

– Build knowledge base including keeping current on the latest trends in the digital marketing domain

– Conduct online research to find new digital advertising channels

– Monitor and report all web traffic

– Make all necessary updates to the company site, minimizing downtime

– Repair any broken links and fix any reported bugs

Competencies 

• Collaboration 
• Accountability 
• Resilience 
• Quality 
• Leadership 
• Creates Strategy – Developing 
• Drives Performance – Developing 
• Develops Future Leaders – Developing 
• Digital Marketing L3 
• Media Knowledge L3 
• Market Research L3 
• Marketing Strategies L3 
• Project Management L3